Free tools Guide 03
Free guide 03 · LeadLiners
Builder website checklist
Open your website on your phone. Grab a pen. Tick every box your site already does. Each tick is one point, 20 in all. It takes about 10 minutes.
leadliners.com/guides/builder-website-checklist/
20 checks · 5 parts
Tick what your site does.
Be honest. A box you can’t tick is a job someone else is getting. The line under each box tells you how to fix it.
Speed & mobile___ / 4
- 1Loads in under 3 seconds on a phoneFix: shrink the photos. Big photo files are the usual reason a site is slow.
- 2Works on a phone without pinching to zoomFix: turn on the mobile layout. Most site builders have a setting for it.
- 3Tap-to-call button on every pageFix: put your number in the header as a tap-to-call link.
- 4No pop-up blocking the page on a phoneFix: turn the pop-up off on phones, or wait 30 seconds before showing it.
Getting found___ / 4
- 5Shows on page 1 when you search your trade + your townFix: one page per town you build in, with the town in the title.
- 6Google Business Profile links to the siteFix: add your website link to your Google Business Profile. 2 minutes.
- 7Towns you serve are listedFix: list every town you work in, on the home page or in the footer.
- 8Each service has its own pageFix: split “Services” into a page for each thing you build.
Trust & proof___ / 4
- 9Real job photos, not stockFix: swap stock photos for phone photos of your own jobs.
- 10Reviews on the site, with namesFix: add 3 to 5 real reviews with first names and towns.
- 11License number and insurance shownFix: put your license # in the footer. Takes 2 minutes.
- 12Owner’s face and name on the about pageFix: add a photo of you and one line about who you are.
Lead capture___ / 4
- 13Phone number up topFix: put your number in the top corner of every page.
- 14Form asks budget and landFix: add “Own your land?” and “Budget?” to the form.
- 15Form is 6 fields or fewerFix: cut the form to 6 questions or fewer.
- 16One clear next step on every pageFix: one button per page that says what happens next.
Follow-up___ / 4
- 17Form sends an instant text backFix: send an auto-text inside 60 seconds of every form.
- 18Form goes to a phone, not just an inboxFix: send form alerts to your phone as a text.
- 19Thank-you page says what happens nextFix: tell them who will call and when.
- 20Leads land in one list, not 3 inboxesFix: send every form, call and message to one place.
Add it up
Your score.
Total: / 20
| Score | Grade | What it means |
|---|---|---|
| 18–20 | A | Built to get calls. |
| 16–17 | B | Close. A few leaks. |
| 14–15 | C+ | Good bones. Leaking leads. |
| 12–13 | C | Losing some jobs. |
| Under 12 | D | This site is costing you jobs. |
Only have an afternoon?
Fix these 4 first.
If any of these boxes are empty, start here. They cost you the most jobs.
Text back every form in 60 seconds
Right now a lead waits until you check email.
Ask budget and land on the form
Two questions. Tire-kickers sort themselves out.
Get load time under 3 seconds
Shrink the photos. People leave a slow site on a phone.
Get on page 1 for your town
One page per town you build in. Homeowners search town by town.
Rather tick it on screen? The online version adds it up and picks your top 3 fixes: 20-point website score (leadliners.com/tools/website-score/).
Want it fixed for you? Fix my website: a new site or a fix-up of yours, live in 14 days. (leadliners.com/fix-my-website/)
