LeadLiners research

Research.

Original data on how homeowners find and hire builders. Every study shows its method and limits, and the data is free to download and use with credit.

• Search demand · 37 searches · 6 trades · 48 months · U.S. + 16 statesWhen homeowners search for buildersJanuary is the top search month for custom homes, remodels, barndominiums and metal buildings, 16% to 23% above an average month nationally. Winter is not a low-demand season for these trades.Read the study →
• Google Maps · 3,988 listings · 200 searches · 50 metrosWhat ranks builders in Google Maps: 4,000 listings in 50 citiesReview count barely predicts map rank. The average rank correlation with reviews was 0.05 to 0.11 across trades, close to none.Read the study →
• Websites · 2,745 homepages · 4 trades · 50 metrosWe checked 2,745 builder websites. Here’s what they miss.30% of builder homepages have no tap-to-call link, even though most visitors are on phones.Read the study →
• Advertising · 1,664 builders · Google + Meta ad libraries · 50 metrosHow many ads do builders run? 1,664 builders on Google and Meta70% of builders who rank in the Google Maps top 10 run no Google or Meta ads at all.Read the study →

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