Marketing for custom home builders

Home builder marketing that brings people with land and a budget.

Custom home buyers research for months before they call. We make sure they find you, ask about land, budget and financing first, and text back every lead within a minute.

Fill my calendar

2-minute check · No sales call · Free

The 15-lead guarantee: 15 ready-to-build leads in 90 days, or we work free until you get them.

The problem

Why home builders go slow.

  • 01

    They plan for months

    Buyers look at builders long before they call. If you only show up when they’re ready, someone else got there first.

  • 02

    Dreamers with no lot

    Half the calls are people who don’t own land and haven’t talked to a lender. You find out after the site walk.

  • 03

    Referrals run hot and cold

    Great work brings referrals, but not on a schedule your crews can count on.

What we do

We run everything that gets you calls.

One crew, one price. You build. We keep the phone ringing with people who are ready.

  • A website that sells your builds

    A page for each home style and each town you build in, real photos, and a quiz in place of a contact form.

  • Found on Google

    Your Google profile, reviews and pages set up so you show up for “custom home builder” plus your town.

  • Ads aimed at real buyers

    Google and Meta ads in your area, timed so leads land before your slow months.

  • Land and money first

    The quiz asks about land, budget, financing and start date before anyone calls you.

  • A text back in 60 seconds

    Every lead gets a text from your business within a minute, day or night.

  • Follow-up on long decisions

    “Not yet” leads get a check-in every month, so the ones ready next spring remember you.

The quiz on your site

It asks what you’d ask on the first call.

Real buyers answer. People who aren’t ready usually stop halfway. Example answers below: we set the ranges to your market.

  1. 1Do you own the land?

    YesUnder contractStill looking

  2. 2What’s your budget?

    Under $400k$400k–$700k$700k–$1MOver $1M

  3. 3How are you paying for it?

    CashPre-approvedApplyingHaven’t started

  4. 4Do you have plans yet?

    Plans drawnIdeasStarting from scratch

  5. 5When do you want to start?

    3 months3–6 months6–12 monthsJust looking

Pricing

Two ways to start. No long contracts.

Everything covered · Most pick this

Get Fully Booked

$2,500a month, all in

  • ✓ Website + quiz, Google, ads and social, all done for you✓ Website, quiz, Google, ads, social
  • ✓ Every lead gets a text back in 60 seconds✓ Every lead texted back in 60 sec
  • ✓ One-page report every month. One bill.✓ One report. One bill.
  • The 15-lead guarantee: 15 ready-to-build leads in 90 days, or we work free until you get them.
  • Fill my calendar
Fill my calendar

Straight answers

What home builders ask us.

Will you work with other home builders in my town?

No. We take one builder per trade, per town. We won’t run ads for two custom home builders in the same town.

What if a lead doesn’t own land yet?

You still get them, tagged “still looking.” You know it’s a call for later, not this week, and they get a monthly check-in until they’re ready.

Do I need a new website?

Not always. Sometimes we fix up the one you have and add the quiz. If your site is costing you jobs, we’ll tell you straight.

How much should a home builder spend on ads?

Ad spend is separate from our fee and goes straight to Google and Meta on your card. We usually suggest starting at $1,000 a month and adjusting from there.