Is Angi worth it for contractors in 2026?

Angi can pay for contractors who do a lot of small and mid-size residential jobs and can call a lead back within minutes. It rarely pays for custom homes or other big, slow decisions, because you pay for every lead and share each one with up to four other pros. Work out the most you can pay per lead before you talk to a sales rep, then run a 30-day test with written stop rules.

The short version

• How it works (as of October 2026): Angi matches homeowner requests to pros by service and ZIP code. You pay a fee for each lead. Angi says each request is matched with no more than five pros.
• HomeAdvisor is Angi now. HomeAdvisor’s lead program runs under the Angi name. “Is HomeAdvisor worth it” and “is Angi worth it” are the same question.
• You pay whether you win or not. Angi’s help center says you’re charged for leads whether or not you open or respond to them.
• Credits are narrow. Bad phone number, wrong ZIP, wrong service, duplicate or charged while paused. Not “they didn’t answer” or “they hired someone else.” Annual subscribers don’t get credits at all.
• Your break-even number: max cost per lead = job value × target marketing % × close rate. A $15,000 job at a 3% target and a 10% close rate gives you $45 per lead.
• Who it fits: Remodelers, decks, roofing repairs, smaller additions, and trades with jobs from about $5,000 to $40,000 who answer fast.
• Who it rarely fits: Custom home builders, barndo builders and commercial or metal building contractors. The jobs are too big and too rare on a homeowner lead site to test well.
• Test before you commit: 30 days, pay-per-lead if you can, small budget, every lead logged. Stop or go based on the numbers, not on how busy it felt.

How does Angi work for contractors in 2026?

Angi is a homeowner marketplace. Homeowners describe a project, and Angi sends the request to pros who offer that service in that ZIP code. You set up a profile, pick your services (Angi calls them tasks) and pick your ZIP codes. Then leads come to your phone through the Angi for Pros app, by text, email or a phone call.

As of October 2026, Angi’s help center describes two ways to get work.

Leads vs Opportunities

Leads. These come to you automatically when a request matches your tasks and ZIP codes. You get the homeowner’s name, location, project details and contact information. You’re billed as soon as the lead is sent. Angi’s Opportunities and Leads FAQ says plainly that you’re charged whether or not you open or respond.

Opportunities. These sit in a separate tab. They’re requests that match your services or sit just outside your area. Per Angi’s leads and opportunities page, there are two kinds:

1. A homeowner already showed interest in you. If you accept, you pay the lead fee right away and get their contact details.
2. A homeowner hasn’t picked you yet. You can show interest. You only pay if the homeowner shows interest back.

You see the fee before you accept an Opportunity. Opportunities are billed on top of your monthly budget, and subscribers don’t get their subscription discount on them.

How many pros get the same lead?

Angi’s FAQ says each homeowner request is matched with no more than five pros (as of October 2026). So plan on competing with up to four other contractors on every lead. Some Opportunities exist because your business wasn’t in the first set of pros shown to the homeowner. So when you accept one, you may be late to a race that already started.

How Angi bills you

From Angi’s billing FAQ, as of October 2026:

• Pay-per-lead accounts are billed weekly for leads from the prior Wednesday through Tuesday. The charge hits on Wednesday if you pay by bank account, Friday if by card.
• Annual subscribers are billed for automatic leads on the same day each month.
• Your monthly budget is a target dollar amount of leads Angi aims to send you. It resets each month on your approval date. It is not a hard cap. Angi’s own example: a $500 budget with $480 already spent, then a $40 lead arrives, and you’re at $520.
• Opportunities you accept are charged on top of the budget.

Read that budget part twice. If you set $500, plan for a little more.

Is HomeAdvisor the same as Angi now?

Yes, for contractors. HomeAdvisor’s lead program now runs under the Angi name. The old HomeAdvisor pro FAQ page at pro.homeadvisor.com is now titled “Angi Leads” and carries Angi’s copyright. The parent company renamed itself from ANGI Homeservices to Angi Inc. in 2021 (Indianapolis Business Journal).

So “Angi vs HomeAdvisor” isn’t really a choice anymore. If a rep calls you about “HomeAdvisor,” ask which Angi product they’re selling, and get the name of it in writing.

There’s one piece of history worth knowing. In 2023 the Federal Trade Commission approved a final order against HomeAdvisor. The FTC alleged HomeAdvisor made false or unsupported claims to service providers about the quality and source of its leads, and about how often leads turned into jobs. The order required up to $7.2 million in redress and bars false claims about its leads. The practical lesson: don’t buy based on what a sales rep says your close rate will be. Measure your own.

How much do Angi leads cost?

Angi doesn’t publish a price list. As of October 2026, its billing FAQ says lead price depends on three things:

1. The task. A kitchen remodel lead and a gutter cleaning lead are priced differently.
2. The homeowner’s location.
3. Demand for the work.

You’ll also see the fee for each Opportunity before you accept it. And there’s a membership on top of lead fees. Membership and subscription terms differ by account, so get yours in writing.

Don’t trust anyone’s blog post (this one included) for a dollar figure in your town. Ask the rep these three questions and write down the answers:

What's the lead fee for [task] in ZIP [12345], and for [second task] in [second ZIP]? What's the membership fee, how often is it billed, and is this a pay-per-lead account or an annual subscription?

Then use the next section to see if that price can ever work for you.

How much can you afford to pay per Angi lead?

This is the part most contractors skip. They hear a lead price, it sounds small next to a $20,000 job, and they sign. The question isn’t “is $60 a lot.” It’s “how many $60 leads does it take to sign one job, and is that total OK?”

The break-even formula

Here’s the formula we use (our analysis, not Angi’s):

Max cost per lead = average job value × target marketing % × close rate

• Average job value is the contract amount of a typical job you’d get from this source. Not your best job. Your typical one.
• Target marketing % is the share of revenue you’re willing to spend to win a job from this source. You pick it. We use 3% and 5% below as examples, not as industry benchmarks. For help picking yours, see how much a contractor should spend on marketing.
• Close rate is signed jobs divided by leads. Not by site visits. By leads, including the ones who never pick up.

If the lead price Angi quotes you is above your max, you’ll lose money unless your close rate is better than you think.

Break-even table at a 3% marketing target

Max you can pay per lead and still spend 3% of the job’s revenue to win it:

Average job value	5% close rate	10% close rate	20% close rate
$5,000	$7.50	$15	$30
$15,000	$22.50	$45	$90
$40,000	$60	$120	$240
$100,000	$150	$300	$600
$400,000	$600	$1,200	$2,400

Break-even table at a 5% marketing target

Average job value	5% close rate	10% close rate	20% close rate
$5,000	$12.50	$25	$50
$15,000	$37.50	$75	$150
$40,000	$100	$200	$400
$100,000	$250	$500	$1,000
$400,000	$1,000	$2,000	$4,000

Two things jump out.

First, close rate moves the number as much as job size does. Going from 5% to 20% close rate quadruples what you can pay. That’s why speed matters so much on a shared lead. Answering first is the cheapest way to raise your close rate.

Second, the big-job rows look great on paper. $1,200 a lead for a custom home? But those rows only work if homeowners actually request $400,000 homes on Angi in your area, and if you close them at the rate in the column. On a shared marketplace lead, that’s a big if. More on that below.

Do the math1minute,
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Worked example 1: a bathroom remodeler

Say you’re a remodeler. Your typical bathroom job from a lead site is $15,000. You want to keep marketing at 3% of revenue. From past lead sites, you closed about 1 in 10 leads.

1. Max cost per lead = $15,000 × 0.03 × 0.10 = $45.
2. Say the rep quotes $70 per bathroom remodel lead in your ZIP codes. (Made-up number for the math. Get your real one.)
3. At $70, what close rate would you need? $70 ÷ ($15,000 × 0.03) = 0.156. So you’d need to sign about 1 in 6.4 leads, or 15.6%.
4. Can you? If you answer within 5 minutes and your past rate was 10% while answering in a few hours, maybe. If you’re on a roof all day and call back at 6 p.m., no.

Now add the membership. Say you’d get 20 leads a month and the membership works out to $100 a month. (Again, made up.) Your effective cost per lead is ($70 × 20 + $100) ÷ 20 = $75. Your required close rate goes up to 16.7%.

Then subtract credits you actually got back. If 2 of those 20 leads were credited, you paid for 18: ($70 × 18 + $100) ÷ 20 = $68 per lead. Credits matter. Request them.

The decision: this remodeler should test, but only if they can answer fast and only on pay-per-lead. If after 30 days they’re tracking at 1 in 10, it’s a stop.

Worked example 2: a custom home builder

Say you build custom homes. Average contract $400,000. Target 3%. The table says that at a 5% close rate you could pay $600 a lead.

Here’s the trouble.

1. Volume. Say Angi sends you 2 custom-home leads a month in your area. That’s 24 a year.
2. Close rate on shared leads. Your referral leads may close at 25%. A stranger who typed “new home” into a marketplace and got matched with up to five pros is not a referral. Say it’s 2%.
3. The math at 2%: $400,000 × 0.03 × 0.02 = $240 max per lead. If the rep quotes $150, it looks OK.
4. The catch: you’ll never know. At a 2% close rate, you expect one signed home every 50 leads. At 2 leads a month, that’s two years. A 30-day test tells you almost nothing about signed contracts.

That’s what we call the sample size problem. The fewer leads you get and the lower the close rate, the longer you have to pay before you know if it works. For big custom work, use the leading signals in the 30-day plan below (reached, qualified, site visit) and expect a long test. Most custom builders get better results from sources they own. See how custom home builders get clients.

How many leads before you can judge?

A rough rule we use: to see one signed job, you need about 1 ÷ close rate leads. To see three (enough to start trusting the number), triple it.

Close rate	Leads to expect 1 signed job	Leads to expect 3 signed jobs
20%	5	15
10%	10	30
5%	20	60
2%	50	150

If Angi will send you 30 leads a month at a 10% close rate, a month tells you a lot. If it sends 3, it tells you very little.

What are Angi’s lead credit rules?

Angi’s lead credit article spells it out. As of October 2026:

Angi may give a credit when:

• The phone number is disconnected, out of service, or belongs to someone else.
• The project is outside the ZIP codes in your profile.
• The project type doesn’t match the services or tasks in your profile.
• You were charged twice for the same homeowner within 45 days.
• You were charged while your leads were paused.

Angi says it may also credit in exceptional cases.

You must meet all of these:

• The lead is less than 45 days old.
• You tried to call the homeowner within 24 hours.
• Your account is in good standing with no overdue balance.
• You don’t have an annual subscription.

Angi will not credit when:

• The homeowner doesn’t answer or call back.
• They hired another pro first.
• They decided not to go ahead for now.
• They’re just shopping or collecting quotes.
• You quoted and lost.

How credits work: They go toward future lead charges. They aren’t cash back. They expire six months after they’re issued. Angi says it reviews requests within 5 business days.

How to request one: Open the lead in the Angi for Pros app or at office.angi.com, choose Request Credit, confirm the requirements, pick a reason and submit.

Notice what’s missing. “Never answered” is the most common complaint contractors have about lead sites, and it isn’t creditable on Angi. Angi says those outcomes are priced into lead costs. So your close rate math has to include the ghosts.

Angi membership and contract terms to read before you sign

There are two broad setups in Angi’s help center as of October 2026: pay-per-lead accounts and annual subscriptions. The differences matter more than the lead price.

What	Pay-per-lead	Annual subscription
Billing	Weekly, for last week’s leads	Monthly, same day each month
Change your budget	Yourself, in the app or on the web	Call Customer Care. The budget is set annually by contract.
Lead credits	Can request (rules above)	Not offered. You can report a lead, but no credit.
Short-term “busy” coverage (fewer tasks and ZIPs for set dates)	Available	Not available
Pausing leads	Pauses leads	Pausing leads does not pause your contract

Sources: monthly budget, credits, short-term coverage, off-hour leads.

The last row is the one that hurts. If you sign an annual deal, get slammed with work in May and pause leads, the contract keeps running.

How to cancel (as of October 2026): Angi’s cancellation article says you call Customer Care at 877-947-3639, Monday to Friday, 8 a.m. to 8 p.m. Eastern, or use live chat in those hours. It doesn’t list notice periods or fees. So ask before you sign.

Questions to ask the rep (copy these)

Send these by email so the answers are in writing:

Before I sign: 1) Is this pay-per-lead or an annual subscription? 2) What's the membership fee and how often is it billed? 3) What's the lead fee for each task I picked, in each ZIP? 4) Is there a minimum term? 5) Does it auto-renew, and on what date? 6) Is there an early termination fee, and how much? 7) Can I pause, and does pausing stop billing? 8) Am I eligible for lead credits on this plan?

If the rep won’t put the term, renewal and termination fee in writing, don’t sign. This is a business contract, so read it, and if the dollars are large, have your own advisor look at it.

Who is Angi worth it for, and who not?

This is our view based on how the platform charges and how homeowners shop. Your market may differ, so test.

Trade and typical job	Fit on Angi	Why
Bath and kitchen remodels, $10,000 to $60,000	Can work	Common request type. Job size supports a real lead price. Many jobs per year, so you learn fast.
Decks, patios, fences, smaller additions	Can work	Frequent, local, decided in weeks. Speed wins.
Roof repair, siding, windows	Can work	High volume. Check lead price against your average ticket.
Handyman and small repairs under $2,000	Hard	At 3% and a 20% close rate, a $2,000 job supports $12 a lead. Check your quote against that.
New pool builds	Test small	Fewer requests, longer decisions. See the pool builder off-season guide.
Custom homes, $400,000 and up	Rarely	Low volume, low close rate on shared leads, long sales cycle. You can’t judge it in a month.
Barndominiums	Rarely	Buyers often need land and financing sorted first. Your own site with qualifying questions does better.
Commercial and metal buildings	Rarely	Angi markets itself to homeowners. Business owners shop differently.

Search Angi as a homeowner in your own ZIP before you sign. Type the job you want most. See what comes up and how many pros are listed. That takes five minutes and tells you a lot.

How do you win jobs on Angi?

If you’re going to pay for shared leads, set up to win them. Most of this costs nothing.

1. Answer in minutes, not hours

Angi’s own help center, in why it’s important to call quickly, says calling within 15 minutes more than doubles your chance of reaching the homeowner, a second call raises it further, and most closed leads go to the first pro to make contact (Angi’s claims, as of October 2026). The 2011 Harvard Business Review study, “The Short Life of Online Sales Leads”, points the same way: firms that contacted leads within an hour were nearly 7 times as likely to have a real conversation with a decision maker as firms that waited longer.

When you can’t call, text. Angi lets you set up automated messages and recommends replying within five minutes. Here’s one to load:

Hi [name], this is [your name] with [company]. Got your Angi request for the [project]. I'm on a job right now and will call you by [time]. What's the address so I can look it up before we talk?

After hours:

Hi [name], [your name] with [company] here. Got your request about the [project]. We're done for the day. I'll call you tomorrow by 8:30. If another time is better, just text it here.

If they don’t answer the first call:

Hi [name], [your name] with [company]. Just tried calling about your [project]. Two quick questions so I don't waste your time: when are you hoping to start, and do you have a rough budget in mind?

More scripts in our text templates and the full call-back plan in speed to lead for contractors. If leads come in while you’re on a roof, a missed call text back setup covers you.

2. Make the profile do the sorting

Angi’s winning profile guide recommends real project photos (including before-and-after shots from the same angle), your licenses and certifications with who issued them, and any awards. Add to that:

• Say your minimum job size in the description. “Bathroom remodels from $12,000.” It won’t stop every small lead, but it helps.
• Name your towns. Homeowners trust a pro who works near them.
• Use photos of your own jobs, not stock. Five strong projects beat thirty random shots.

3. Get reviews, and bring your Google reviews

As of October 2026, Angi’s getting started article says you can import up to five reviews from your Google Business Profile and request reviews from past customers in the app. Do both in week one. A new profile with zero reviews competing against four pros with 40 each is a hard sell.

Keep building your Google reviews in parallel, since those stay with you if you leave Angi. Follow Google’s rules: no discounts or gifts for reviews, and ask every customer, not just the happy ones. See how to get more Google reviews.

4. Narrow your tasks and ZIP codes

Every task and ZIP you leave on is a lead you might pay for. Turn on only the jobs you want at the size you want, and only the ZIP codes you’ll actually drive to. Use the short-term coverage tool (pay-per-lead accounts only) when you’re booked out.

5. Ask the qualifying questions on the first call

You’ll pay for the lead either way, so find out fast if it’s real. Four questions:

1. When are you hoping to start?
2. Do you own the home?
3. Have you set a budget range for this?
4. Who else is part of the decision?

If you want more, our tire-kicker quiz questions guide has the full list we use on builder websites.

What do contractors complain about with Angi?

We read through public reviews from contractors so you know the patterns before you sign. These are complaints, not proven facts, and happy customers rarely write reviews. But the patterns are consistent.

Where we looked (as of October 2026):

• Angi’s BBB profile shows more than 1,700 complaints filed in the last three years. Angi is not BBB accredited.
• The “Angi Leads” page on Trustpilot (the old HomeAdvisor pros listing) shows a TrustScore under 2 out of 5 from tens of thousands of reviews.
• The FTC’s 2023 order against HomeAdvisor, covered above.

The patterns we saw in contractor reviews:

1. Leads that never answer. The most common complaint. Remember: that’s not creditable.
2. Leads outside their area or trade. These often are creditable. Many complainants didn’t seem to know the rules or the 45-day window.
3. The same lead sold to several pros. That’s how the product works (up to five pros per request). It feels worse when you didn’t know it going in.
4. Contracts that are hard to exit. Auto-renewing terms, early termination fees, and paused leads that didn’t pause billing.
5. Support that’s hard to reach. Reviewers describe repeating their story to different agents.

What this tells you to do: test on pay-per-lead, request every credit you qualify for, read the term and termination clauses, and judge it on your own numbers.

A 30-day Angi trial plan with stop and go rules

This is the plan we’d give a contractor testing Angi. The thresholds are our rules of thumb, not Angi’s. Adjust them to your business, but write them down before you start. Deciding the rules after you’ve spent the money is how people talk themselves into staying.

Before day 1

1. Work out your max cost per lead from the table above. Write it at the top of a tracking sheet.
2. Work out your max cost per site visit. Job value × target % × your visit-to-sign rate. If you sign 1 in 3 site visits on a $15,000 job at a 3% target: $15,000 × 0.03 × 0.33 = about $150 per site visit.
3. Ask for pay-per-lead. If they’ll only sell annual, that’s your answer for now.
4. Turn on only 1 to 3 tasks and your best ZIP codes.
5. Set a monthly budget you can lose without it hurting. Remember it can run slightly over.
6. Set up automated messages and turn on every notification in the Angi for Pros app.
7. Make a sheet with these columns: date, time received, time of first contact, reached (Y/N), in area (Y/N), budget fits (Y/N), site visit booked (Y/N), quote sent, signed, lead fee, credit requested, credit approved.

Days 1 to 14

• Respond to every lead in under 5 minutes during work hours. Call within 24 hours no matter what (credit rule).
• Make at least 3 attempts over 3 days, mixing calls and texts.
• Log every lead the same day.
• Request credits the same day for anything that qualifies.

Day 14 checkpoint

Count your leads and look at three numbers.

Signal at day 14	What it means	Action
Under 40% of leads reached after 3 tries	Either the leads are weak or your speed is	Check your response times first. If you were under 5 minutes, it’s the leads.
Over 25% outside your area or service, after credits	Your settings are too wide, or matching is off	Tighten tasks and ZIPs. Request every credit.
Effective cost per lead over 2× your max	Price is wrong for your job size	Stop, unless site visits are unusually strong.

Day 30 decision

Signed jobs from remodels and bigger work may take longer than 30 days, so judge on site visits and project forward:

Projected cost per signed job = total spend ÷ (site visits × your visit-to-sign rate)

Use your visit-to-sign rate from your normal business, not a guess.

Result at day 30	Decision
Projected cost per signed job at or under your target (job value × target %)	Go. Keep the same settings for 60 more days. Don’t raise the budget yet.
Between 1× and 1.5× your target	Adjust. Cut the worst task or ZIP, keep answering fast, run 30 more days.
Over 1.5× your target, or fewer than 2 site visits from 15+ leads	Stop. Pause, then cancel. Keep working the leads you already paid for.
Fewer than 10 leads in 30 days	Not enough data. Decide if you can afford a 90-day test. If your job is big and leads are rare, it may never be enough.

Keep tracking the test leads after you stop. A remodel quoted in month one can sign in month three.

Common mistakes with Angi

1. Judging on lead price. A $40 lead you never sign is worse than a $120 lead you sign 1 in 5 times. Use the formula.
2. Signing annual before testing. Annual removes credits and makes pausing useless.
3. Answering at lunch. On a lead shared with up to five pros, the 3-hour callback is usually too late.
4. Leaving every task on. Each extra task and ZIP is more leads you pay for and don’t want.
5. Not requesting credits. You have 45 days and you must have called within 24 hours.
6. Counting “busy” as “working.” Twenty leads a month feels like progress. Look at signed jobs and site visits.
7. No tracking outside Angi. Use a sheet or your CRM. Angi lists Jobber, CRM and Zapier connections in its help center if you want leads to flow in automatically.
8. Using it as your only source. You build Angi’s audience, not yours. Keep building your own Google Business Profile and website alongside.

Frequently asked

Is Angi worth it for contractors?

It can be for contractors with many residential jobs in the $5,000 to $40,000 range who answer leads within minutes. It’s usually a poor fit for custom homes and commercial work. Run the break-even formula first, then test for 30 days on pay-per-lead.

Is HomeAdvisor worth it for contractors?

HomeAdvisor’s lead program now runs under the Angi name, so the answer is the same as for Angi. The old HomeAdvisor pro pages are now branded Angi Leads. Ask the rep which Angi product you’re buying.

How much do Angi leads cost?

Angi doesn’t publish a price list. As of October 2026, its help center says the fee depends on the task, the homeowner’s location and demand for the work, plus there’s a membership. Ask for the lead fee for each task and ZIP code in writing.

How many contractors get the same Angi lead?

Angi’s help center says each homeowner request is matched with no more than five pros (as of October 2026). Plan on competing with up to four others and answer fast.

Can I get a refund for a bad Angi lead?

You can request a credit, not cash, for a wrong phone number, wrong ZIP, wrong service, a duplicate within 45 days or a charge while paused. The lead must be under 45 days old and you must have called within 24 hours. Annual subscribers don’t get credits.

Do I pay for Angi leads I don’t respond to?

Yes. Angi’s help center says you’re charged for leads whether or not you open or respond to them. Opportunities are different: you only pay if you accept or the homeowner responds to your interest.

How do I cancel Angi?

As of October 2026, you call Angi Customer Care at 877-947-3639 or use live chat, Monday to Friday, 8 a.m. to 8 p.m. Eastern. Check your agreement for term and fees first.

Angi vs Thumbtack: which is better for contractors?

They charge differently. Angi sends matched leads up to a monthly budget, while on Thumbtack customers choose you and you set your own lead price and a weekly budget. See is Thumbtack worth it for contractors for a side-by-side.

If you’d rather have leads coming from your own website, Google profile and ads, here’s how we do it.